A UK PPC blog without the fluff. Practical guides on Google Ads, Meta Ads, agency selection and e-commerce growth, written by the people who run the accounts, not a content farm.
What does the Social Surge blog cover?
The Social Surge blog publishes practical, data-backed guides for UK e-commerce brands: how to choose a PPC or digital marketing agency, how to spot agency red flags, and how to grow revenue through Google Ads, Meta Ads, SEO and paid social.
Stretched 90-day windows claim revenue that email and organic drove. The 30/7/1 rule, a five-minute settings check, and the GA4 cross-check that exposes it.
15 July 2026
Google Shopping, Meta Ads, the order to build them in, and how to combine both without leaking budget, plus when NOT to scale yet.
14 July 2026
Industry benchmarks vs our H1 2026 numbers: £4.3M revenue on £235K spend, an 18.29x blended ROAS, and exactly what moved it.
9 July 2026
Vanity metrics, vague deliverables, no account access, contract lock-ins, the warning signs, and what a trustworthy agency actually looks like.
9 July 2026
The evaluation criteria, questions to ask, red flags to avoid and pricing you should expect when hiring a PPC agency for your online store.
9 July 2026
Campaign structure, creative testing, Conversions API tracking and the scaling rules that separate profitable paid social from expensive noise.
9 July 2026
Technical SEO, category page optimisation, content, internal linking and reviews, the organic growth levers every online shop controls.
9 July 2026
How to shortlist agencies, the specialist-vs-generalist decision, and exactly what to check before you sign anything.
9 July 2026
The full-service menu explained, PPC, SEO, social, email, CRO, and which services actually drive e-commerce revenue.
9 July 2026
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