Facebook & Instagram Ads
Full-funnel campaigns across Feed, Stories and Reels, prospecting, retargeting and retention, structured for profitable scale.
Meta Ads management for UK e-commerce brands, structured creative testing, Conversion API tracking and audiences built to scale profitably in a post-iOS 14.5 world. £1,000/month flat fee.
What does Meta Ads management from Social Surge include?
Social Surge manages Facebook and Instagram advertising for UK e-commerce brands at a flat £1,000/month per account, or £2,250/month combined with Google Ads. Management covers structured creative testing, Conversion API and iOS 14.5+ compliant tracking, custom and lookalike audiences, budget management and monthly strategy calls.
Everything your Facebook and Instagram advertising needs to acquire customers profitably.
Full-funnel campaigns across Feed, Stories and Reels, prospecting, retargeting and retention, structured for profitable scale.
Structured testing of angles, hooks and formats. Winners scale, losers die fast, and every test feeds the next creative brief.
Server-side tracking implemented alongside the pixel so Meta's algorithm optimises on accurate purchase data, not gaps.
Domain verification, prioritised events and CAPI setup that recovers the signal Apple's privacy changes took away.
Audiences built from your customer data, purchasers, high-AOV segments, engaged visitors, and lookalikes that expand reach without wrecking efficiency.
A proper monthly session on performance, creative direction and scaling plans, plus clear reporting you can actually read.
Pixel audited, Conversion API implemented, events prioritised. No optimisation until the data is right.
Custom audiences from your customer data, lookalikes layered by value, retargeting segmented by intent.
Structured tests across angles and formats, every ad earns its budget or gets killed.
Winning creative and audiences scale gradually while frequency and fatigue are monitored weekly.
UK Facebook/Meta Ads management typically costs £600-£2,500+ per month. We charge a flat £1,000/month per Meta account, or £2,250/month for combined Google + Meta management, no percentage of ad spend. Full detail on our pricing page.
Yes, when tracking is done properly. With Conversion API in place and a structured creative testing programme, Meta remains one of the most scalable acquisition channels for e-commerce, especially for demand generation alongside Google's demand capture.
We implement Meta's Conversion API (server-side tracking) alongside the pixel, verify your domain and configure prioritised events. This recovers a significant share of the conversion signal lost to Apple's privacy changes, so the algorithm optimises on real purchase data.
We run the creative testing programme, angles, hooks, formats and iteration schedules, and provide clear briefs on what to produce next based on test data. We work with your existing product imagery and content, and tell you exactly what creative is worth investing in.
For most e-commerce brands, yes. Meta puts your products in front of new audiences; Google captures people already searching to buy. Our combined package manages both for £2,250/month with unified strategy and reporting.
Free audit covering tracking accuracy, audience structure, creative performance and wasted spend, written findings, no pressure.
Book Your Free Meta Ads Audit